FAIRBURN EDSER SMITH Travel & tourism marketing
FAIRBURN EDSER SMITHTravel & tourism marketing 

The business of leisure travel

FES can grow your international sales and create new marketing opportunities for your business. We have worked with a large cross-section of hotel groups, cruise companies, national tourist offices, venues, attractions, airlines and some of the largest international tour operators in Scandinavia, North and South America, India and the Far East as well as across Europe. We provide marketing, contracting, product development and representation for the travel, tourism and leisure sectors.

 

We can help you to attract new visitors, identify new markets, create opportunities, increase your market share and generate new revenues.  

Creating opportunities 

Our aim is to identify and develop opportunities. Through our associates around the world we can provide unique access to new markets, new contacts and new sales.  Our experience and influence in a number of originating markets will enable you to ‘hit the ground running’ – to deal with the right and relevant customers for your business immediately, saving you time and money.

 

Our understanding of different markets means we can tailor your business accordingly. A small investment in our services can lead to savings and increased revenues in the long run and can make a difference when your own time and resources are stretched.

 

There are two aspects to what we do.  Firstly, we'll ensure your purchasing is smart and secondly that your marketing is smart.  By purchasing smart and marketing smart you will be able to attract more customers, increase revenue, reduce costs and make improved margins.

Purchasing smart

Buying isn't just about getting the cheapest price for a hotel bed. I't's about ensuring that you are offering the roght product to the right type of customer at the right price.  Our experience in international purchasing means we can help you get this right, by making sure you are developing the right products for your customers and for your market.  We can introduce you to new suppliers or help develop your products with others

Marketing smart

Understanding your customers is key and obtaining more of them the challenge.  Today your customers are more discerning and have more choices than ever before.  We can help you identify the right channels for your marketing and communications, the most effective and cost-efficient promotional methods and use these to deliver the right product (see above).  We can obtain more sales through existing channels by improving conversion or work with new channels and markest altogether, if thats the right thing to do.

Bringing it together

We will help you to deliver the right product, at the right price to the right customer through the right channels.  We can help you develop your business, obtain new customers, create new and exciting products, develop new markets and ultimately increase revenue and improve margins.

Our services

Purchasing

Product development • Hotel contracting • Business strategy

Marketing

International marketing • Sales • Represenatation • Digital • Content 

Projects

Adhoc projects • Sustainable Tourism • 

Research • Surveys

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